As Senior Design Manager, I helped lead a comprehensive brand overhaul for Cerity, focusing on empowering and celebrating small business owners as bold, fearless leaders. In the middle of a pandemic, we embraced the challenge of creating a unique, liberated identity that positioned Cerity as an insurance ally, not a traditional provider bound by rigid policies.

From designing the website to crafting A/B tested ads, we built the brand guidelines from the ground up, highlighting Cerity’s flexible, user-centered solutions. Following the rebrand, Cerity saw its highest sales month and continues to exceed sales goals, affirming the impact of this fresh, empowering brand direction.